Stop paying $600-700 per sale for leads that aren't qualified.
People Fleet delivers buyers who've already committed a $500 deposit and uploaded a pre-approval letter, directly to your dealership, for $100 per completed sale.
$100 per completed sale, not $600-700 per lead
People Fleet delivers pre-qualified buyers, people who've uploaded a pre-approval letter and committed a $500 deposit, directly to your dealership for $100 per completed sale. That's a fraction of the $600-700 average cost per sale most dealerships pay for leads that haven't been financially vetted at all.
| Typical lead gen | People Fleet | |
|---|---|---|
| Cost per completed sale | $600-700 | $100 |
| Buyer pre-qualification | Often none | Pre-approval letter + $500 committed deposit required |
| Lead exclusivity | Frequently sold to multiple dealers | Delivered to one dealership per block |
| Risk if deal falls through | Dealer already paid for the lead | Dealer only pays on completed sales |
How it works for dealerships
- 1
List a block
Choose 5 vehicles and a discount, set a 3-7 day timer.
- 2
Buyers lock in
Every buyer has a pre-approval letter and a committed $500 deposit before they can lock a vehicle.
- 3
Close direct
When the block closes, locked buyers connect directly with your team. No bidding, no shared leads.
- 4
Pay per completed sale
$100 per sale, not per lead.
Founding Member pricing
Plans start at $49/month for Founding Members: the first 20 Phoenix dealerships, locked for life.
Frequently asked questions
How much does it cost a dealership to join People Fleet?
Plans start at $49/month for Founding Members, the first 20 dealerships, locked for life. See full pricing and plan options at peoplefleet.co/pricing.
How is People Fleet different from a typical lead generation platform?
People Fleet charges dealerships $100 per completed sale, compared to a $600-700 industry average cost per sale. Buyers are pre-qualified with a pre-approval letter and a committed $500 deposit before a dealership ever sees them.
What happens if a locked buyer doesn't complete the purchase?
You only pay the $100 fee on completed sales. If a deal falls through, you owe nothing beyond your subscription.
Where is People Fleet available?
People Fleet is launching in the Phoenix metro area.